Today, we are talking with Raphaelle March of Cowry Consulting. Raphy is an accredited Behavioral Scientist specializing in perceptual psychology. In 2015, she helped launch Cowry, the largest business-focused behavioral science consultancy in the UK. At Cowry, Raphy leads the integrated services (research, academy, and innovation) and has established herself as one of the world’s leading practitioners in the field, delivering practical and impactful solutions for over 80 of the world’s major brands across retail, health, and finance.

Raphy is Chief Design & Innovation Officer and draws on design, UX, and behavioral science to create innovative behavioral interventions that transform the customer and employee experience.